About Axcent

About Axcent

Axcent of Scandinavia was established in 1996 in Stockholm, evolving out of lack of existing timepieces with striking Nordic design, quality and favourable prices. This insight led a team of leading and award-winning Scandinavian designers to create the brand based on the motto; “When art becomes a timepiece without costing a fortune.”

The mother company Klockgrossisten i Norden AB, one of the largest watch retailers and wholesalers in Northern Europe, also owns the leading watch store chain Ur&Penn, established in 1943, with 42 renowned stores located in Sweden, creating an extensive market knowledge.

Headquartered in Stockholm, the time collection is created by award-winning and leading designers in Scandinavia. Some of them are affiliated with the renowned National College of Arts, Crafts & Design (Konstfack) in Sweden, a college which has more than a century of artistic experience.

 

The Axcent Motto

"When Art Becomes a Timepiece Without Costing a Fortune"

The Axcent Credo


  • Axcent of Scandinavia is a striking combination of fashion and Scandinavian design at attractive prices.
  • A fashion statement - always ahead of time – Axcent of Scandinavia provides everyone with the latest of design accessories.

  • Axcent of Scandinavia is not to be perceived solely as a watch in the mere function of being a watch - but a fashion accessory.

  • The idea is to combine the watch with your outfit, your shoes, bags - or simply your mood. We have a design for not only every occasion but also for every taste and emotion, no matter age or nationality. Keeping the costs as low as possible enable our customers to continuously renew their Axcent of Scandinavia-wardrobe.